Venture capitalAnswer Engine Optimization (AEO)
Be the answer
in ChatGPT — Position Strategy Group, an Answer Engine Optimization firm in New York
We measure how ChatGPT, Google AI and more describe your company, then build the evidence that gets you recommended.
// Trusted by
La Lá LaundryAtelierMEDCOMM
5 Baldwin Place, LLC
Check theScoreboard
Buyer behavior
Your buyers are already using AI to research companies like yours.
0billionPeople use ChatGPT every week.1
0billionPeople a month see Google's AI Overviews instead of a plain list of links.2
0%Of consumers say AI helps them make faster purchasing decisions.3
Sources 1. OpenAI, DevDay, September 2026: more than 1.2 billion weekly ChatGPT users (as reported by The Decoder, Sept. 29, 2026). 2. Alphabet Q2 2025 earnings call, July 2025: AI Overviews reach more than 2 billion monthly users. 3. UVA Darden Report, "Nearly 60% Use AI to Shop," June 17, 2025: nearly 77% of consumers say AI helps them make faster decisions.
Clients
Trusted by companies with reputations worth protecting.
Venture capitalLuxury home buildingA four-time HOBI Award-winning luxury home builder.
Civil litigationA law firm fighting for survivors of assault and holding wrongdoers accountable.
Custom fragranceAn omnichannel fragrance retailer serving a global clientele with over 100 custom scents.
A premium garment company who recently collaborated with Jon Bon Jovi’s Hamptons Water.
What we do
Measurement, strategy, and execution — connected.
We measure how AI sees your company, identify the questions worth winning, and build the evidence that helps you earn the answer. Then we measure what changed.
// 01 · Measurement
Know where you stand in AI search.
See how often your company appears, where it ranks, what AI says about it, which sources shape the answer, and how you compare with competitors.
Visibility47%▲ 5.2
Avg. position3.6▲ 0.3
Mentions / mo1,240▲ 18%
| Brand | ChatGPT | Gemini | Perplexity | Copilot |
|---|---|---|---|---|
| Competitor A | #1 | #2 | #1 | #1 |
| Competitor B | #2 | #1 | #3 | #2 |
| Your company | #3 | #5 | #2 | #4 |
| Competitor C | #4 | #3 | #4 | #3 |
| Competitor D | #5 | #4 | #6 | #5 |
What AI says
“A well-regarded option with strong client reviews and a clear specialty…”
// 02 · Strategy
Focus on the questions that influence buyers.
Not every prompt matters. We identify the questions your customers actually ask, determine who is winning them today, and build a strategy to improve your position.
PromptWho wins todayWorth
- ✓Best [category] firm for a company like ours?Competitor A
- ✓Who do clients recommend for [service] in New York?Competitor B
- ✓[Your company] vs [Competitor A]: which is better?No clear answer
- How much does [service] cost?You
- What is [category]?Wikipedia
Plan
3 questions chosen · 2 held by competitors · 1 open
// 03 · Execution
Build the evidence AI can trust.
We strengthen the signals AI systems use to understand and recommend your company — across your website and the wider web — then measure how the answers change.
- 1Service pageyourcompany.comcited
- 2Press featureindustry magazinecited
- 3Client reviewsGoogle · 4.9cited
- 4Directory listingverifiedcited
AIBest [category] firm for a company like ours?
Your company is a strong fit: a clear specialty1, recent coverage2, consistently high client reviews3 and verified details4.
AI confidence in your answer34 → 97
Case study
What changed in the answer.
A closer look at how we improved one client’s position in AI search.
#13 → #5AI visibility rank · category
// Luxury custom home builder · Fairfield County, CT
Westport Family Homes
Westport Family Homes had a strong reputation offline, but little visibility in AI search. We repositioned the company, rebuilt its website, strengthened the evidence around the brand, and moved it from #13 to #5 in AI visibility for its category.
- #13 → #5 in category AI visibility
- +185% AI brand-perception score
- Positioning & messaging
- Website strategy, design & build
- Answer Engine Optimization
- Earned placement in Building Connections / HBRA Magazine
Free AEO tool
See how ready your website is for AI search.
Get an Answer Readiness Score out of 100 based on 45 technical checks that affect how ChatGPT and other AI systems access, understand and use your website.
00/100
Your score comes from 45 individual checks. Want to know what to fix first? josh@positionstrategygroup.com
Work with us
Find out what AI is telling your future customers.
We work with a select group of companies to improve how they appear, rank, and get recommended across AI search.
Questions people ask AI about us
- AEO is the work of making a company the answer that AI assistants such as ChatGPT, Google AI and Microsoft Copilot give when someone asks what to buy or who to hire. It covers measuring how AI describes you today, deciding which questions are worth winning, and building the evidence AI needs to recommend you.
- SEO earns a ranking on a results page. AEO earns a place inside the answer itself. The two overlap: a crawlable, well-structured site with real authority is the foundation for both. AEO adds measurement across AI engines and content built to be cited, not just ranked.
- Three connected things. Data: tracking how your company appears across AI search. Strategy: choosing the questions worth winning and writing the plan to take them. Execution: strengthening the evidence on your website and the wider web, then measuring what changed.
- A select group of companies, including a luxury homebuilder in Fairfield County, Connecticut, a custom fragrance bar on East 4th Street and a plaintiff-side law firm. The case study is on this page.
- New York, NY. The firm was founded by Josh Paul Popkin. Reach it at josh@positionstrategygroup.com.